What are Suppressed listings?
As an Amazon seller, you might be puzzled when you see that your Amazon product listings as suppressed. You’re not alone, but rest assured that suppressed listings can be easily resolved. Here are some things you need to know about suppressed amazon listings.
Where to see your suppressed listings?
The only way is to start via Amazon Seller Central. Once you have logged in to your Amazon seller central account, under the Inventory tab, and select Manage inventory. Next, you will see each of the suppressed amazon listing shown next to your product description.
Common reasons why suppressed listings occur
Since suppressed listing means that a customer will not be able to find your listing in search, you’ll want to make your product(s) visible as soon as possible. Amazon’s decision to suppress your listing may be due to one of the following common reason:
- Amazon may deem that your product does not meet its quality standards;
- Sellers choose to hide (or suppress) from products from search and browse non-media listings that do not meet certain standards;
- Amazon suspects that you are putting up a counterfeit product;
- Amazon received safety complaints about your product;
- Amazon thinks that the used product is being sold as new;
- Amazon thinks that you are not the rightful owner of the listed product;
- You have incomplete listings on your seller account such as:
- Your listing title is not optimized according to amazon’s standards. Your title should be as descriptive as possible so that people can find it easily in search;
- Your listing is missing its main image;
- You need to ensure that you have complete product information
- You need to re-look your valid product images – the main image may not fulfill Amazon’s criteria;
- Your listing lacks a detailed product description (excluding categories like apparel, books, or shoes);
- Your listing may contain invalid product information;
- Your listing may have a product title that exceeds the 200 character count;
- If you have listing for clothing or accessories items, your title may have more than 80 characters;
- You did not select a product category for your listing;
- You have listed a product that is prohibited from sale on Amazon;
It’s important that you focus on a few key elements from amazon’s guidelines so that you can quickly get your listing to show up in search. Now, you know how you can craft a better shopping experience by preventing your product listing from being suppressed on Amazon marketplaces!
How to Fix Suppressed Listings?
From the “Inventory” tab, click and select the “Suppressed listing” from the horizontal menu. You may either see your suppressed listings on the Fix your products page, or click on Attribute to filter by listed issues.
Next, follow the steps described below to fix your suppressed listing from amazon’s search results. These options will solve most of the common errors. Amazon recommends sellers to choose either of the 3 ways listed below to fix it:
- Option 1: Fix suppressed listings in the Issue(s) to fix column.
- Enter the missing values in the editable cells or
- Selecting missing values from the drop-down list
- Click Save
- Wait up to 15 minutes for the review process and clearance.
- Option 2: Fix suppressed listings that are not fixable in the editable grid (Option 1)
- Click Edit and go to the Edit product info page
- Once you’re in Edit product info, you’ll see that missing product details are highlighted
- Click into each informational message to read further details of the issue.
- For non-image issues, enter the missing value and click Save and Finish.
- For image issues, you need to replace it and upload a new valid product image.
- Option 3: Fix suppressed listings in bulk using an Excel file
- Click “Inventory” then select “Inventory reports”
- Under the “Select report type” drop-drop menu, select “Listing quality and suppressed listing report“
- For the report format, choose Excel (new)
- Proceed to click download the report by clicking “Request report“
- Open the report
- Under Enhancement opportunities tab, update Corrected values and check Accepted values in the Data definition tab.
- To find your Suppressed Listings, filter the column Alert name as Suppressed.
- Save the report with changes.
- Go to Inventory, and then Add products via upload.
- Click the Check and upload your inventory file tab and scroll down to Step 2 – upload file.
- Select File type: Listing quality and suppressed listing file.
- Click Choose file and browse to your saved Listing quality and suppressed listing report.
- Click upload and wait up to 24 hours for this report to be updated.
In the unfortunate case that you’re unable to resolve the suppressed listings issue, you can contact Amazon’s Technical support. Amazon lets you remove these listings by contacting them through their Amazon Seller Support page.
How to Avoid Your Listing Suppression?
This is a costly mistake, so try your best to prevent suppression from Amazon’s search results! Here are some of the best practices to follow:
- Read amazon’s policies clearly so that you do not unintentionally have any products that are in direct violation of amazon marketplace standards.
- If you can, use a brand name that’s not similar to your real product.
- If you are selling a product with a similar name, try using a different packaging design or a different color or establish brand information.
- Ensure that your new listings are compliant to amazon’s standards.
Good news – if you’re still unsure, reach out to us for a free consultation now! You’ll have real-time support for your questions if you don’t have time to go through amazon’s rules by yourself. You’ll be guided with a clear plan of action to take and have access to help from community!
TL:DR
How to avoid your listing issues (AKA Listing Suppression)? This is one of the common mistakes of Amazon sellers when your products are not showing up on amazon’s search results. To avoid suppression on Amazon, check against the common reasons why suppressed listings occur to avoid costly mistakes that directly lead to the loss of sales. For example, use a brand name that is not similar to your real product page. Ensure that your listing is Amazon compliant to reach out to potential buyers. If you’re still unsure, reach out to us for a free consultation now! You’ll have real-time support for your questions on amazon’s guidelines.