Being a seller on Amazon is the simple part, but ranking in one of the best sellers is very challenging. Sales rank plays an important role in helping you to excel in the world of eCommerce.
All sellers have different types of products on Amazon. Many products can have an Amazon Best Sellers Rank. If you have observed your product listings on Amazon then you might know that your product’s best seller rank can be found in the description section of your product.
Getting your product on the Best Sellers Rank is quite easy. Your product only needs to make one single sale to get the title of best-seller ranking. But the thing you must keep in mind is that you may have the title of best-seller rank for your product but in some cases, it does not necessarily mean that you have a best-selling product.
To completely understand the Amazon Sales Rank or Amazon Best Sellers Rank (BSR) is very imperative for your Amazon business as it will help you in reaching the potential success in the market. This knowledge is the building block of the FBA marketplace. You can easily make higher sales or become zero in an instant with the fluctuating sales ranking.
In this post, we will explain what is Amazon Best Sellers Rank and how it will work for your business in the Amazon universe.
What is Amazon (BSR) Best Seller Rank?
Amazon Best sellers Rank is generally awarded to a product that has one sale completed. Hence, you might think that BSR is a great label that dictates how well your product is being sold on Amazon.
If a product is listed in more than one category than it can have multiple Amazon best seller rankings as well. For instance, one product can have a higher BSR in one category while a lower BSR in another category. Likewise, a product can have a BSR of 1999 on Amazon whereas the same product can have a BSR of 100 on Amazon.co.uk.
Another important thing you should know about BSR is that it may fluctuate hourly as well. It certainly indicates that the product that has made a sale will be ranked comparatively higher than the product that made the sale an hour ago. Therefore, you can not fully rely on it to predict sales.
Amazon Best Sellers Rank may appear simple but it is a valuable metric for the sellers of Amazon. It is an exceptional way to estimate the demand for a specific product. This feature makes it an accessible research tool when you are searching for products to sell on Amazon.
Typically, products with lower sales have high Best Sellers Rankings whereas products with higher sales have low Best-Selling Rankings. Hence, the lower the Best Seller Ranking, the higher the number of sales (that have been made).
For instance, it is important to know that two similar products could be ranked at number 50 and 10. These are both low ranks of BSR according to Amazon as well as they are likely to be considered as best sellers. To become certain of this ranking you need to use the listings of best seller subcategories rather than searching in the top bestseller lists.
How Is BSR Calculated?
Many factors influence and contribute to the Amazon Best Sellers Rank of your product. The factors entirely depend on sales rather than on product reviews, pricing, or any other factor associated with the sale of the product.
The following are the factors on which BSR is calculated:
- Sales (Recent or Previous)
- Changes in prices
- Sales and promotions
- Similar competitive products
The BSR values of your products are updated by Amazon every hour and it is completely based on recent or previous sales records. Remember that, lower is better! For example, if your product has sales of 10 units in an hour while the same product has a sale of 5 units per hour by your competitors, your BSR would be comparatively lower. The BSR algorithm looks at the overall sales of your product. Therefore, there are no extreme fluctuations observed.
How Should You Be Using The BSR Information?
The following are some of the great advantages of using Amazon Best Seller Rank information.
Product Research is Made Easier
It has great benefits for newbies as it allows them to find products easily doing a little research. It helps in uncovering the successful products on Amazon. The lower BSR will indicate the higher sales are being made, this will help you in shortlisting products that will give your business potential sales.
Competitor Research
It helps experienced sellers to keep an eye on their competitors. You can simply look at the products that are similar to yours and compare the BSR’s with the competitor. For instance, if your competitors have better BSR’s than your products then you should consider tweaking your product listings to boost sales and ultimately improve your BSR.
You can check all the best-selling products and their best seller rankings on Amazon by simply viewing the Best Seller Lists.
Estimation of Sales
It helps a lot in estimating your business sales. Best Sellers Rank will indicate the number of sales your product has made. Using this data, you can easily guess the potential sales for your product.
For example, using this data, you can work out that if your rank was:
- #1500 with 700 sales
- #2500 with 500 sales
- #500 with 1600 sales
I love to use fbatoolkit.com in this daily sales estimation. They have an aggregate tracking on millions of ASINs on Amazon and fbatoolkit tries to estimate the daily sales based on your BSR in any category.
How To Improve Amazon BSR?
If you want to beat your competitors in the Amazon universe, you need to improve your Amazon Best Sellers Rank.
Some of the things you need to focus on to improve the BSR are as follows:
- Be competitive on pricing of your products
- Optimize the product title for Amazon
- Differentiate using images of the product
- Utilize the benefits of Amazon Prime and Amazon FBA
- Add key features of your product in the main description
- Get PPC campaigns going to increase exposure
In short, in this post, you came to know about BSR and how important it is to keep it lower to improve the sales potential of your products and beat the competitors. The above are the basics of BSR and how you can use it to your advantage.