The Amazon Marketplace has been the most leading platform for a lot of people in business solutions for this year. It has been one of the most well-known marketing channels for online retailers around the world. Now, Amazon is massively changing its growth in almost all aspects of the business. Amazon brand registry has been maturing all its aspects, such as content, inventory, display, search advertising, targeting, video, and reporting. All these aspects are way too overwhelming when you are just starting on this platform.
Moreover, if you are selling on Amazon, you may experience many issues or situations where you will see the change of your product content by a third-party seller.
But you do not have to worry about anything at all!
Amazon has an option for you to stay safe and worry-free in all aspects. You can use Amazon Brand Registry for these kinds of issues. This Brand Registry will provide you all kinds of imperative tools you need to protect your product and its content.
In this post, we will tell you how Amazon’s Brand Registry will help you and how it works. Read the details below to make sure that you are aware of the benefits Amazon has for its sellers.
WHAT IS AMAZON BRAND REGISTRY?
It is a program that helps the verified brand owners. It allows the verified brand owners to have access to enhanced reporting tools and more control over their brand across Amazon.
Also, it not only helps the brand owners to protect their registered trademarks but also helps in creating an accurate and trusted experience for customers by providing access to proprietary text and image search, predictive automation, and reporting tools.
Moreover, Amazon Seller Brand Registry allows us to explore powerful suites of programs and features for Verified Brand Owners and build their brand presence on Amazon to grow their business.
BENEFITS YOU SHOULD KNOW
More than 130,000 brands around the world have been registered on Amazon. On average they found and reported 99 percent fewer infringements than before the launch of Brand Registry.
There are great benefits of having Amazon Brand Registry. You can check the detailed benefits of Brand Registry on the Amazon brand services site as well.
We have given the details of some of the benefits that you can read below.
1. Accurate Brand Representation
Amazon brand registry will give you control over amazon product pages that use your brand name. It will allow the customers to witness the accurate information that is associated with your brand.
2. Search and Reporting Tools
Amazon simplifies the process of finding cases that might have potential infringement with custom features. These custom features are designed specifically for brands. The features are as follows:
- Global search for content on multiple Amazon stores from the same screen without having to navigate away
- Image search for finding product listings that match your products or logos using images
- Bulk ASIN search for a list of ASINs or product URLs in bulk to explore and report potentially infringing content fast
- View of average customer ratings of ASINs to scale popularity
- It provides you with guided workflows to submit reports on infringements that Amazon can review and take proper action on it
3. Additional Brand Protections
Brand Registry uses the information that you provide about your brand to implement supplementary predictive defenses that attempt to identify and remove potentially bad listings.
You need to provide Amazon’s Brand Registry team all the relevant information about your brand and its intellectual property. The more information you provide the more Amazon can help in your brand protection.
You can provide the information, such as:
- Product listings that incorrectly use your trademarked terms in their titles
- Images that contain your logo for products that do not carry your brand name
- Sellers that are shipping your products from countries in which you do not manufacture or distribute your brand
- Product listings that are being created with your brand name
4. Benefits of Brand Building
Brand building is one of the top benefits you can get as an Amazon seller. You can take advantage of multiple tools, such as stores, sponsored brands, enhanced brand content, and dashboard for your brand.
HOW MUCH AMAZON BRAND REGISTRY WILL COST?
For now, there are no Amazon Brand Registry costs. Anyhow, you will certainly require a registered trademark to qualify your brand for an Amazon Brand Registry Application.
The fee for a registered trademark usually ranges from $225 to $400. Moreover, the fee typically varies for each class and it depends which class your business falls into. Therefore, the fee entirely depends on the class of protection you want to buy.
*Update: You can also choose to go through with Amazon IP Accelerator program which will help expedite your brand registry progress. You just need to pay Amazon’s partnered lawyers (About US$1,500 to US$2,000) to get your trademark and you can get brand registry in as fast as 2 weeks.
HOW TO REGISTER FOR AMAZON BRAND REGISTRY?
To register your brand through Amazon Brand Registry you need to check the eligibility requirements. If you are eligible you can start your application and enroll your brand in a few simple steps.
Steps You Can Follow to Register for Amazon Brand Registry
If you want to be eligible for an Amazon Brand Registry application, your brand must have a registered trademark (that is active) in each country where you wish to enroll.
The trademark for your brand must be in the form of a text-based mark or an image-based mark with letters, words, or numbers.
Depending on where your trademark has been registered, eligible trademarks can have different classifications based on their issuing trademark office.
Now, you can sign in into your Amazon Seller Brand Registry using the same username and password that is linked to your vendor or seller services. If you don’t have one, you can create an account now!
Now, the final step is to provide the information to enroll your brand. The following information will be needed for enrollment:
- Your brand name with active registered trademark
- Associated government registered trademark number
- List of product categories, in which your brand should be listed (for example, apparel, electronics.)
- List of countries where your brand products are manufactured or distributed