Oh, those product feedbacks. The bane of the life of any Amazon seller. Yet, following the rules, ratings will be your best mate.
In this regard, these elusive ratings can be difficult to achieve. Especially for brand new products, you might introduce.
Here are the phases of the Amazon Early Review Program. And we are here to explain more. So, keep on reading.
What Is the Amazon Early Reviewer Program?
Amazon launched the Early Reviewer Service to help vendors receive early reviews on their products. The software would not compel shoppers in Amazon to leave a message which is not their actual analysis. Amazon would not announce to consumers why the advertising recommendation is in return for a minor incentive.
Working of Program for Sellers
To enroll in the Early Reviewer Scheme, sellers must be brand licensed. To apply for the scheme, goods must have a consumer cost of at least $15.00. There is a $60 charge for software registration per product. The engagement in the program ends after 5 product reviews are done.
Eligibility of Products
· The substance to be reviewed shall not cost less than $15.00.
· SKUs must be parental level or independent and child SKUs must be automatically registered with the parent.
· The service is only open to Amazon-registered U.S. brand dealers.
· No more than 4 reviews should be existing for the product.
The product will continue in the program for one year or five ratings. Amazon charges $60 for membership by SKU. Sellers may select the items to examine, but the option of who reviews the product is not permitted.
The Early Reviewer service is currently limited to the United States only.
Enrolling in The Program
Once your brand is registered in the Amazon Brand Registry you will start the process of registering your goods in the Early Review Program. Bear in mind that it will take 5–7 days to register with the Early Reviewer program portal. You will then apply your items by SKU when you visit the Early Reviewer Portal. Submitting your goods to the registry ensures you adhere to the Terms and Conditions registry, which involves agreeing to pay the program fee and promising not to disclose that the goods participated in the Early Testing Program.
Cost
Participation in this curriculum costs $60 per ASIN. You won’t be paid until the program is approved just once you get the first review of the Early Review Program.
This service will only send you 5 ratings and Amazon will stop allowing customers to use small gift cards.
An initial collection of honest feedback will help potential customers decide, especially for a more costly product.
Selection of Buyers
Besides purchasing your goods already, customers must:
- Follow guidelines from the community.
- Don’t be a seller.
- Do not relate to a seller or marry him.
- No history to leave false reviews.
Otherwise, the current buyers are picked at random and then told of Amazon’s program (and the small price).
Is Early Reviewer Programs Worth It?
Early reviewers’ program is a wonderful theory, but they must be perfectly implemented to make them a profitable option. Customers feel optimistic about a commodity as they have obtained it free of charge. Before you pick a software, it is necessary to know the specifics. Amazon clearly shows everything about those involved in applying for the Early Reviewer scheme. The organization helps to remove biased feedback by anonymity in the selection process.
Product Specifications
- The commodity should be reviewed as little to no
- They must be listed in the brand registry of the Amazon
- At least $15 must be charged.
Amazon will gather feedback for 1 year or before the program receives five feedback for the product
Rights of Seller
- Retailers may pick items they wish to add, but they don’t get a choice on who Amazon picks for review.
- Sellers cannot control product review quality through bribery or other means
Early Reviewer Program Pros and Cons
Amazon’s Early Review Service offers a perfect platform for businesses whose ratings are silent. Consider designing your Amazon page to ensure that future buyers see your offer. Experts say how long the goods can be marketed without scrutiny until the cause for concern.
Pros
· Multiple items can be enrolled as long as they follow the requirements (few to no reviews). You have the option to register items in bulk to save time.
· You get the sales ratings you need. Ideally, these ratings will help the company become more known and a top-class seller.
· Set and forget about it. Register the items and let Amazon assist with heavy lifting by randomly picking the reviewer opens up more time to concentrate on other facets of the market.
Cons
· Such reviews can take some time. A study found that it often took 2-3 months for several vendors to get their first check. Your management must determine if your organization can spare the time it takes to obtain feedback.
· The right to pick the reviser may be rescinded. Your review of your product could be less than favorable. Encouraging consumers of your organization to revisit their transactions could be an opportunity to broaden their brand voice.
· For each SKU that sells in the Early Review Scheme, Amazon receives costs. Your company would want to weigh costs closely in all directions. Is it harder to inspire these goods with little feedback by Amazon’s Early Reviewer Service or elsewhere in the Amazon marketing plan?
Different from Incentivized Reviews
The retailer’s participation in this scheme is not apparent to the customer, which ensures that the buyer cannot be influenced by the incentive appeal for the purchasing of a single product. Only after the purchase of the commodity can buyers be told in exchange for the potential of a reward. Amazon is still responsible for the operation. As the distributor has no direct contact with the buyer while reviewing the items, the vendor is unable to manipulate the consumer to promote higher ratings.
Conclusion
Amazon’s Early Review Service is a perfect choice for vendors who need to improve their product exposure. The registration process is quick and it does not take long to get accepted and listed goods. Take a look at fees and how they influence the spending and see if it’s worth it.