Amazon is the competitive marketplace in Ecommerce business solutions. Being a seller on Amazon you have to face the most important challenge, that is, product description. It is really important to write the perfect descriptions for each type of product you are planning to sell using Amazon, as it will help in ranking your product.
Amazon is the largest retailer in the world and it holds more than 500 million products in stock. With this massive competition, sellers have to compete with other competitors to get their products in front of a larger audience.
Every seller on Amazon has two hurdles when it comes to writing a perfect Amazon product description. First, they are not certain about the type of people who will use the product, that is, the target audience. Second, they do not have a proper understanding of using accurate words to create a purchasing environment via the Web.
If you will go through Amazon many product descriptions are written by people who know the smart use of words. They express the key features and benefits of each product that are covered with flattering pros that allow them to catch the attention of the consumer quickly.
In this topic, we will explain to you some of the tips on how you can write the perfect product description that will stand out among competitors and help you grow your sales.
TIPS ON WRITING PERFECT AMAZON PRODUCT LISTING
Once you master the art of writing product descriptions on Amazon it will help your business to improve its search rankings and increase the conversion rate.
The question is how do you write appealing descriptions for your buyers or Amazon search engines?
Do not worry about that, read below the tips of writing perfect product descriptions!
The best seller product descriptions on Amazon generally have the following qualities:
- They are short or sometimes long
- They are written with or without formatting
- Written in plain English
- Full of keywords
- Straightforward sentences in English
- Written under the proper guidelines of Amazon
- Most Importantly, Includes your researched keywords!
Therefore, we can easily say that we can write the descriptions in any way we want, all we have to do is make sure that it is appealing to the buyers and Amazon search engines.
Things You Must Keep in Mind While Writing Product Description
We are mentioning the following great tips you can keep in mind while writing product descriptions to make them perfect for your buyers and increase your conversion rate.
1. Understand the Needs of Your Buyers
The first thing that is quite imperative to write a perfect product description is to understand the type of shoppers or buyers for your product. All online retailers try to focus on the product. You must know that the copy you will provide for your product is your salesman whenever a buyer visits your online product display. This copy has to be on a level that it could fill the place of a human being.
On Amazon, you can not directly interact with the buyers. You have to anticipate their concerns, queries, needs, and expectations they have regarding a particular product. You have to merge these anticipated details into your copy to boost your conversion rates.
How you can know about your buyers and what exactly do they want? The answers are given below:
- Insights from Facebook
- Data from the Manufacturer
- Searching through Competitor Reviews on Amazon
- Q&A’s on Amazon or other websites
- Searching Reviews from Google or YouTube
2. Using Informercial Approach
This is one of the best approaches these days. Infomercials are considered best to engage customers and make them realize why they can not live without a specific product.
Whenever buyers read or visualize how a product can solve their problems, it builds a connection in their minds. When you build a connection, it ultimately gives birth to a desire to own it. Filling that desire means that people want to buy it!
To incorporate the infomercial style tactics into your product description you will have to keep in mind the following tips:
- Relating how the audience can use the product
- Discuss the results
- Show how it can solve real-life issues in no time
- Provide knowledge about usage of the product
3. Titles for Amazon
Titles for Amazon play an important role when it comes to product description as they are the first thing that comes across the sight of a buyer.
Given below are some of the tips to use titles in Amazon product description:
- Try not to exceed the word limit more than 200
- Adjust the most important key phrase in the first 80 characters of your title
- The description should provide details that buyers need to know
- You must include sizes, gender, materials, key features, functions, etc.
4. Using Bullet Points
To make the product description perfect you need to incorporate excellent bullet points. Read below the tips you can use to create appealing bullet points:
- You must have a good vocabulary
- Avoid using the same and old words again and again
- Try using sensory words where applicable
- Try including keywords, key phrases or marketing words into each bullet
- Describe as much as you can as it will allow the buyers to understand their actual need
- Connect with visitors by showing real-life uses of the product
- Use all bullets after exploring your product and keeping in view the audience
- The first three bullets must include important benefits
5. Engaging Shoppers with Exceptional Details
This will help the description to attract customers on a greater level. We have mentioned a few tips on how you can add exceptional details to engage buyers.
- Do not duplicate the bullet points, use good content
- Try to continue the conversation with your audience
- Use product specifications
- Include obvious real-life uses
- Provide an attractive summary for your product
5. Add Product Videos
Since September 2020, Amazon have allowed all sellers to add videos to their ASIN. So seriously, take advantage of that. Videos have consistently proven to be a good factor of conversion for any products. So have fun making the product videos! I am certain your customers will find it fun to watch as well and many will buy.
In short, the above-mentioned tips will help you a lot in making the description of the product perfect. You can use the tips to become a better seller and compete with the market. They are an ultimate source to improve conversion rates and bringing a higher number of buyers to your product on the Amazon seller account.
Pingback: Rising Amazon PPC Advertising Cost is Your Biggest Threat: Here's 5 Ways To Thrive - SpriceWorld