Amazon has given a wide range of products to its sellers as well as the customers. Every customer has a different taste, they have different preferences. Variation of products is necessary to help customers find stuff easily. If you want to increase your sales you will have to create a variation to appeal to the customers. Amazon has all the products you can think of so you have to be very smart while creating a variation from existing listings.
Variations are used to improve your customer’s experience. They allow customers to come across multiple buying options for a single product on a single page. By providing buying options in one place you make it pretty easy for the customers to find products they are looking for. They might also find a product that they did not know even existed. This will certainly turn discoverability into conversions.
Generally, variation refers to a different version of the same product.
In this topic, we will cover the information that will help you to create a variation from existing listings on Amazon. So, let us help you in this post with quick facts of how you can create a variation without difficulty.
How to Create your Variation from Existing Listings?
Every category will allow you to create multiple variations of a product. Many products can have variations, such as toys, clothing, health, beauty, sports, fitness, pet food, shoes, and accessories.
Read the details below to understand how you can create appropriate variations.
Listing Variation
To proceed, you must know that listing variation can be divided into the following categories according to Amazon.
- Parent ASIN
This listing is usually a holding place for variants. It is an entity we cannot buy.
- Child ASIN
These are the variants of the parent you can purchase. The parent listing can be extended further by adding different types of children under one related category.
- Themes in Variation
This allows you to identify how products can differ from each other. Themes in variation include sizes, colors and flavors, etc. You can use one or two variation themes per listing, it depends on the type of product.
Therefore, let us give you an example to understand the above-mentioned listing variations. Let’s suppose you take a T-shirt as a parent, a full sleeves black t-shirt will be the child variation of it. Whereas the sizes, such as small, medium, or large t-shirt will be the themes of the parent variation. You can also include more colors and sizes into this varies depending on the product.
Creating Variation from Existing Listings
Creating variations from existing listings is much easier than creating a new listing from scratch. You can save a lot of time in creating these types of variations.
The first thing you need to have is the Amazon Seller Central Account. If you have one then simply login and if you don’t have one you create it easily on Amazon in a few minutes.
After logging in, you will go to the Seller Account homepage, select the Inventory tab and click on Manage Inventory. Once you are on the Manage Inventory page, simply look for the product you need to create a variation for. Then copy the listing from the menu on the right in line with the product.
Now move to the variations tab and add the vital info and product ID. Next, select the variation you want to add to the product. List the various terms and add variations button.
After this step, choose the price and quantity for the variations of the product. Also, specify the Color Map and SKU. Now save the settings and finish the process once you are done. You will see a variation on the status of that particular product.
Can’t keep up with words only? Fret not, watch this very simple 5 minutes video tutorial instead! Courtesy of Ryan Farran
The Appearance of Variations on your Listings
As you know that variations are of high importance when it comes to improving customer experience with your products. You can create variations for one listing rather than creating new listings each time. It also makes it manageable and easy for the customer.
All the categories will display the parent listing in the search results, be it, beauty, sports, accessories, clothing, shoes, or any other category. It will display the price range which you will specify for each item.
Advantages of Listing Variations
Your sales will increase as variations make quick conversions. Variation to an existing list can be very helpful in upscaling your sales strategy. We have listed some of the benefits for you. Read Below!
- Higher Conversion Rate
The more options you provide to your customers the more likely they are to click in and out of different listings of products. They will become curious to search for sizes, colors, and price range that comes under their preferences. This will ultimately cause higher conversions.
- Child Listing Becomes Easier to Discover
You can have an edge of making poor performing products easily discoverable. All you need to do is create pairs of low performing/ brand new products with high performing/ best selling products. This will certainly boost the discoverability of low performing or brand-new products.
- Reviews for Each Child Listing
The reviews are usually listed under the same parent listing. So, if the customer purchases from multiple variations, that is, brand new or high selling product, the reviews will be collective.
It is greatly helpful when you add brand new variations, your products are most likely to have good conversions with collective reviews as well as it builds your brand image.
- Combined Sales History
All the variations will be added to the overall sales history of the listing. It has great benefits on the overall Best Sellers Rank. As well as it will help in increasing your organic search ranking.
In short, creating variations to existing lists can upscale your business rank as well as help you in reaching higher sales. It will allow customers to have an excellent experience with your products. All you need to do is follow a few simple steps to create a variation from existing listings we have mentioned above.