How-To Guide: Change Your Amazon Store Name
Amazon store name: What it is and where you can find it
Amazon will display a seller’s business name and address on their Amazon.com Seller Profile page. For individual seller account, it will be displayed as the individual’s name and address.
If you’re selling on amazon’s u.s. marketplace and want to change your seller name, there are a few things you need to do. Following steps: First, go to Seller Central and click on “Your Account.” Next, click on “Manage Your Accounts and Fulfillment.” Finally, under “Your Seller Profile,” select “Name Change.”
You’ll be prompted to enter your current seller name and new seller name. Once you’ve entered both information, Amazon will review your request and either approve or deny it. If it’s approved, your seller name will change effective immediately. Check your seller account information page for confirmation.
Why should you update your details on Seller Profile page
The seller profile page is what buyers see if they click on the Sold By Store name:
- Some tips: If you’re selling in the US Marketplace, you might want to choose a name that is more relatable, not a name that consists of jumbled letters. You can consider to use a business name generator for fresh ideas for a great amazon seller name. Check out this blog post for name suggestions.
When you click on the name’s link, it’ll direct you to this page:
If you scroll down, you will see private information (full address of the business) listed here. This isn’t something you can hide. If you go to the Your Info & Policies section in your Amazon Seller Central account, there is no toggle to turn off the display address.
If you want to publicize your company’s name and zip, you can choose to do so here. In seller central, you go to Settings, Info & Policies, then select profile. At the bottom of that page you’ll see a toggle for “business address.”
If you’re subscribed to a professional seller account, do check that this information does not state your personal name and home address! Save it under your business name and business address. This is to prevent the unusual situation where anyone can easily find your home’s location just because Amazon account is listed under your personal details.
If you don’t wish anyone and everyone to see vital info such as where you live connected to your Amazon account, you’ll want to change your name/info ASAP. Please take note of your own personal privacy!
You may want to form an LLC or leave your personal name off your account by choosing a new one. In case the name of the new company is the topic of the change, you can go to Settings in Seller Central, then go to Account Info, then point to the Legal Entity. To ensure that the name changes are registered correctly, you should follow the steps in the tax code again. Make sure to reflect the current information as an active u.s. sellers. You want to have the company name updated in the store details. No personal information should be in amazon listings. As much as possible, seller’s name should be excluded,
How do I change my business name on Amazon Seller Central?
Here’s how to do it:
1. Log into Seller Central and click on “Your Account.”
2. On the left side of the page, under “Your Profile,” click on “Selling Opportunities.”
3. On the right side of the page, under “Manage Your Selling Accounts,” click on “Change Your Seller Name.”
4. Enter your new seller name in the text box and click on “Save Changes.
Change Amazon Seller Name On Seller Central is almost immediate. For example, in this account, the Store name can easily be updated to “How Cool Is That”:
On a positive note, if there is a seller who has hijacked your listing, or you want to see if a competitor is based out of China, USA, Europe, etc, this is just another way you can see some information on the competition. Now, it isn’t enough is to simply pretend to have a storefront. Sellers not only need to have an actual street address, but they must be able to edit that as well.
Is Amazon store name similar to business legal name?
No, your legal name is the name that is registered with the Internal Revenue Service and is often used for tax documentation. Your Amazon name of store, however, is the name that will be displayed to customers on Amazon. If you need assistance updating your seller name, you can email support@amazon.
Do I need to trademark my Amazon store name?
You are not required to trademark your Amazon store name, but it is recommended. Registering a trademark can help protect your brand from other entities using your similar name. Remember – having a trademark allows you to register with Amazon’s Brand Registry Program too.
Do I need to update my business legal name if I change my store name on Amazon?
No, these are separate entities. If you change your store name on Amazon, you don’t need to update your business information and legal business name.
How often can I change my Amazon store name?
Most sellers won’t consider to change it frequently although you are allowed to modify your Amazon store name as often as you like. Bear in mind that if you have repeat customers, they might not be able to find the same store name once you’ve changed it. This may affect your referrals next time even if you think you have a fresh start in the united states market.
Let Your Amazon Storefront Thrive
If you’re selling on Amazon, changing your new storefront name can help to boost your sales just by having a relatable brand name. Quick tip: having special characters in as your Store name will give your customers a hard time, and it won’t be the easiest way to identify your store either!
Now you know to change amazon seller name On Seller Central. Use your name change to contact your customers and ensure it appears in search results. Why not drive sales with a sale in honor of your newfound name, create a product video, or start a subscription model? Utilizing these tools will increase the range of search results your products appear online and generate publicity for the products you’re providing.
Pingback: How To Activate Amazon Seller Account - SpriceWorld