64 Amazing Amazon Statistics Every Seller Need To Know

In 1994, Amazon was just a fledging start up focused on selling books online. Over time, Amazon have grown to be a top leading ecommerce site selling anything from an electric kettle to your favorite snacks at a click of a button.

And if that doesn’t mean anything to you, perhaps some numbers will allow you to understand the type of scale Amazon is dealing with on a daily basis.

Statistics on its own can really tell a story and gives you a pretty solid indication of where Amazon is headed for in the coming years and even beyond.

Did you know that there’s about 2.3 million active sellers who makes up to 56% of Amazon’s total sales in 2021? This was a leg up from just 50% of Amazon’s total sales in 2017.

What this says is that the 3rd party sellers like you and me are doing much better than Amazon’s own brand on the platform as a whole. This is confirmed when Jeff Bezos mentioned that 3rd party sellers are kicking Amazon’s first party butt.

We’re gathered an non-exhaustive list of downright interesting and useful facts and Amazon statistics that will relate to Amazon third party sellers like us.

So let’s jump right in!

Amazon Statistics Highlights

These highlights shows how big Amazon really is. And at the current rate of growth, it’s only expected to get bigger in the US market. This is also true for outside of US Amazon marketplace.

Amazing Amazon Statistics

Customer Statistics

1. Amazon has reported an annual revenue of $386 billion in 2020, with the huge increase spurred on by the adoption of e-commerce.
2. Amazon’s own retail sale is reported at $197.2 billion in 2020.
3. Amazon.com’s web traffic hits over 2 billion visitors each month in 2021.
4. Amazon has over 300 million active users and 65% of the US population visit Amazon at least once per month.
5. There are over 200 million Amazon Prime members, and 148 million of these members are in the US.
6. Amazon Prime members makes up 65% of all Amazon customers that buy in the US.
7. Amazon Prime members spends an average of $1,400 per year compared to $600 for non-Prime members
8. About 66.4 million US households have an Amazon Prime membership.
9. 81% of US adults aged between 18 and 34 are Prime members.
10. 68% of US adults aged between 35 and 54 are Prime members
11. 60% of US adults aged 55 and above are Prime members.
12. Amazon’s USA customer satisfaction score with Amazon.com is at its lowest at 79% in 2020. That’s a downward trend from its high in 2013 at 88%.
13. Up to 66% of users conduct their first product research on Amazon followed by 20% on Search engines like Google, Bing etc.
14. Fast and free shipping is the top reason (79.8%) for why users shop on Amazon. This is followed by the broad selection available (68.9%) on Amazon and then being a Prime member (65.7%) as reasons.
15. Amazon leading category is electronic, with 44% of shoppers buying something from the electronics category.
16. The next most popular category on Amazon is Apparel, followed by footwear/jewelry and then home & kitchen goods.
17. 74% of online shoppers go to Amazon when they are looking to buy a specific product through the search function on Amazon.
18. 82% of consumers check the price on Amazon before making any purchases, being in physical retail or other online stores.
19. 44% of consumers does not scroll beyond 2 pages on Amazon search results.
20. 54% of consumers who buys on Amazon almost daily always buy the first product displayed on Amazon’s search result.
21. Only 6% of consumer rarely or never read product reviews before purchasing.
22. Overall, 1 million Amazon echo owners have made a purchase through the smart speaker.
23. In the UK, over 90% of all shoppers uses Amazon and for 70% of shoppers, Amazon is the first retailer they look at.
24. On August 2013, Amazon was down for 40 minutes. This costed them $5 million in lost sale back then. This number would be $17.72 million if a 40 minute downtime occurred today.
25. In 2021, more than 2.14 billion people are expected to buy online worldwide. This is up from the 1.66 billion people in 2016.
26. Female shoppers makes up 51% of all Amazon shoppers.
27. About 57% of Amazon shoppers work in a blue collar job.
28. 55% of Amazon shoppers have a family.
29. 35% of Amazon shoppers holds a bachelor’s degree.
30. 80% of Amazon shoppers own their own home.
31. out of the 50 million Amazon Echos sold, only 2% of Alexa users makes new purchases on Amazon.
32. Prime members list these as their top Amazon Prime benefits: Free 2-day shipping (83%), video and music streaming (10%) and prime exclusive deals at Whole Foods (5%).

3rd Party Seller Statistics

1. There are currently a total of 6.3 million Amazon sellers. Of this, 1.5 million are active sellers. (Sellers who have sold at least 1 product)
2. 57% of sellers uses FBA only, while 34% of sellers uses both FBA and FBM and 9% of sellers uses FBM only.
3. In 2021, 1808 new sellers join Amazon every day. This equates to 75 per hour or 1 per minute. At this rate, there will be 659,000 new sellers by the end of 2021.
4. In 2021, 3rd party sellers account for 56% of all sales made on Amazon.
5. About 80% of sellers sell on different platforms other than Amazon.
6. 13.8% of new sellers on Amazon sells on Amazon.com. This is followed by 12.1% of sellers selling on Amazon.in.
7. On Amazon.com, 52% of sellers are based in the USA while 42% of sellers are based in China with 5% based in the rest of the world.
8. On Amazon.co.uk, 53% of sellers are based in the UK while 33% of sellers are based in China with 14% based in the rest of the world.
9. The top 850 sellers on Amazon accounts for 10% of the total third party sales volume.
10. Combining the 4 biggest Amazon market (US, UK, Germany and Japan), more than 50% of sales comes from sellers who joined in 2017 or earlier.
11. Many private label sellers still choose the garlic press as their product to launch. Garlic press is made infamous by a course. There are more than 1,760 different variation of the garlic press which signify that there are more than 2 new sellers selling the garlic press every day in 2020. (Please stop this!)
12. The top 10 US cities with the most Amazon sellers in order are Miami, Brooklyn, Los Angeles, Houston, New York, Las Vegas, Orlando, San Diego, Chicago and lastly, Dallas.
13. The share of top Amazon sellers that are based in China reach an all-time high of 42.3%
14. Of all active sellers, 38% sells on Amazon.com. The next highest marketplace is Amazon.co.uk with 9.6% of active sellers, followed by Amazon.de with 8.3%.
15. This comes to 1.1 million sellers on Amazon.com, 281,000 sellers on Amazon.co.uk and 244,000 sellers on Amazon.de.
16. Ebay is the most popular online marketplaces according to the index rating (6.53 out of 10) for online sellers in the US. Amazon comes in 7th place.
17. 56% of Amazon sellers in the US have sold products on eBay, 35% on Walmart and 47% on their own brand website.
18. For the top 1,000 sellers worldwide, 434 of them are in the US, 273 are in the UK and 136 are in Germany. The rest accounts for the remaining 157 sellers.
19. 60% of sellers focus and sells in the home and kitchen category, although this category is the 4th most popular category for buyers.

Amazon FBA Statistics

1. Amazon ships out close to 3.3 million packages per day according to some estimates. This makes out to be 42 products sold per second.
2. Amazon is the top e-commerce website in the USA, with traffics more than doubled that from the 2nd place, Walmart.
3. The average conversion rate on Prime Day is 13.5%
4. Amazon international sales at quarter 2021 Q2 it was $30.72 billion, up by 36% year-over-year from $22.67 billion. From $74.72 billion in 2019 it increased by 40% to $104.41 billion in 2020.
5. Amazon North America sales at quarter 2021 Q2 it was $67.55 billion, up by 22% year-over-year from $55.44 billion. From $170.77 billion in 2019 it increased by 38% to $236.28 billion in 2020.
6. Amazon advertising sales at quarter 2021 Q2 it was $7.91 billion, up by 87% year-over-year from $4.22 billion. From $14.09 billion in 2019 it increased by 52% to $21.48 billion in 2020. This is in fact the strongest growth unit and why the rise in PPC cost is your biggest threat.
7. Amazon themselves sells more than 12 million products and is projected to decrease over the years as 3rd party sellers are outperforming Amazon.
8. Amazon advertising represents 8% of the total US digital ad market.
9. The average Click Through Rate (CTR) for Amazon sellers is 0.41%
10. The average Cost Per Click (CPC) for Amazon sellers is $0.71
11. The average conversion rate (CVR) for Amazon sellers is 9.55%
12. The average Advertising Cost of Sales (ACoS) for Amazon sellers is 27.59%
13. Amazon’s revenue from search is only 2nd in place, with Google in the 1st place.

To Wrap Things Up…

In case you are not aware of it yet, Amazon is a huge beast and its clear why it is one of the top companies in the world. Amazon still show no signs of slowing down and there are a lot of opportunities as 3rd party sellers on this platform.

If you are one of the 1.5 million active sellers on Amazon, that’s actually really great news for you. We have actually seen a drop in new sellers registration and that can only means that while the e-commerce pie is getting larger much faster than the number of news sellers joining the party.

If you are still considering if Amazon FBA is the right business opportunity for you, then read up and explore more to decide for yourself.