There are many kinds of marketing strategy on and off Amazon that you can execute, but we recommend starting with Amazon PPC or pay-per-click. This is because it’s one of the simplest and it affects your organic ranking directly in a controlled manner.
As the business owner, you can’t spend all of your time, money, and effort on updating your advertising campaigns manually. Especially when you have multiple SKUs, the task quickly become huge.
Instead, you have thought that ad automation can perhaps come in and help takeover the manual task of Amazon PPC.
This is where Amazon PPC Software Services come in. These will serve as your Amazon PPC Manager and PPC Optimizer both at once. What makes it better is you have a lot of choices in terms of software. This is what we’re going to walk you through in the next sections.
What is Amazon PPC Management?
Amazon PPC Management is a task that involves efficient monitoring, tracking, and analysis of PPC-powered ads on Amazon.
By PPC, we’re referring to pay-per-click ads wherein your results and payments will depend on how much people click on your advertisement.
This is necessary, especially because this will help you know if the ad model you’re using is growing your market base or you’re simply wasting money. Surely, you’d hate to lose investments without even knowing it.
You have two options when doing this: manually or through software services. We recommend starting out manually and learning the ropes first before going for the latter.
These software will give you greater convenience, but you still need to give the direction! Below are some of the best Amazon PPC Management apps that you can check out:
Helium10 Adtomic (Best Value)
Helium10 has gained the hearts and top ranks of many Amazon sellers. This offers great features, especially since this is considered as an all-in-one service for Amazon itself. Helium10’s Adtomic is both a rule-based PPC tool and AI-powered tool that follows the rules that you have to set out first. There are recommendations for what you should set it as when you first begin and it is relatively simple to begin.
Its tools have varying field focus, including:
- Product Research
- Keyword Research
- Analytics
- Financial Management
- Product Listing Optimization
Because of the overflowing positive vouches from experts, you may think that this is pricy. It’s the opposite, though given the results it produces. You’ll need at least the Diamond plan to gain access to the full suite of Adtomic at $199/month. To find out more about Helium10’s other features, navigate here for a quick review I did.
Perpetua.io (Most Powerful)
Perpetua‘s tools are all directed towards generating profit. Because of this, the platform will surely play a big part in general e-commerce businesses, even those outside of Amazon. Perpetua is an AI-powered engine that manages your PPC campaign based on a strategy that you have chosen. The ad engine then takes over the heavy lifting such as campaign creation and monitoring for you.
Here are some functions that you can get from the app:
- Display Advertising
- Video Advertising
- Intelligent Reporting
- Advertising Optimization
Because of the advanced and targeted features of Perpetua, its con lies in its price. Compared to the other platforms, the app’s cheapest plan costs $250 a month, but you can claim a 50% off for your first 2 month with the code below. I’ve written a more extensive review of Perpetua.io and why I actually use Perpetua personally.
Ignite by Seller Labs
The goal of Ignite, developed by Seller Labs, is to help Amazon sellers make the most out of their ad spend budget. It mainly uses solutions directed to AI and machine learning, which assures innovative tools.
Some of the app’s features include:
- Seller Dashboard
- Amazon Keywords
- Inventory and Financial Manager
- Communication Center
The price will depend on how much sales you’re currently making, but the minimum regular monthly plan comes up to $49. This makes it one of the most affordable in the market.
Teikametrics
Similar to the former, Teikametrics also focus on providing AI-powered solutions to aid in managing Amazon PPC.
The main goal of the said app, however, lies more in campaign building and keyword optimization. It’s an ideal choice if you’re still a growing business.
For the features:
- Bid Automation
- Smart Keyword Suggestions
- Profitability Analysis
- Performance Tracking
- Campaign Creation
What we personally like about this is it comes with a free 30-day version. If you’re a small business that is still exploring marketing, then availing of Teikametrics’ Basic Plan will already be enough to help you grow.
Sellics
If you want features directed to PPC automation and consultation services, then you should look into Sellics. Below are its main built-in tools:
- Amazon PPC Tool Kit
- Personal PPC Advisor
- Sellics Benchmarker
- 1-Click Marketing Automation
Again, Sellics offer a free plan for every start-up business. If you want to purchase a plan, you’ll find paying $249 per year very cost-efficient.
PPC Scope
PPC Scope aims to help its users grow the most sales from ads with little to no need for increased budget and time. It also already has a good reputation among many Amazon marketers and sellers.
See the following list for the app’s features:
- Historical Data Analysis
- Keyword Detection and Monitoring
- Self-Service PPC Tools
- Exclusive Learning Portal
This software starts at $19.99/month, which is still on the affordable side. It also offers a free 21-day trial for those who want to try out the platform beforehand.
Sellozo
Sellozo is an advertising-focused app. This makes it much more than a PPC manager and is also where its biggest advantage lies. This is most similar to Helium10, which is also a comprehensive platform.
Here is a list of some of Sellozo’s best features:
- PPC Optimization
- Ad Dayparting (Ad Campaign Manager)
- Campaign Management
- Analytics & Reporting Dashboard
For the price, Sellozo starts at $149. This isn’t cheap, but it’s also not that expensive either. For start-ups who have a bigger budget, then this is worth considering.
Amazooka
The next on our list is another all-in-one software, Amazooka. This pays attention to all necessary market factors through tools like:
- Market Researcher
- Product Launcher
- Product & Review Tracker
One thing we noticed, though, is despite being comprehensive, it has fewer features compared to the previous ones. The good thing is Amazooka’s plans start at $60, only slightly higher than apps like Ignite.
SellerApp
SellerApp aims to help businesses in improving their status in marketing, sales, and general operations. The main advantage of using this is the number of its features. Do note that they are a PPC agency that helps to manage your Amazon ads. To be specific, you can use:
- Listing Optimization
- PPC Optimization
- Profit Dashboard
- Price Optimization
- Product Intelligence
- Keyword Analytics
For Amazon Sellers, you can manage your own PPC accounts through SellerApp’s free plan. If you want an expert to do it for you in the app, then you need to avail of a $350 or $699 plan.
PPC Entourage
PPC Entourage monitors PPC through the use of Amazon ad scalers. Its tools are focused on garnering the most profit possible through a results-driven system. For features:
- Entourage Tool
- Ad Coaching
- PPC Management Services
What makes PPC Entourage unique is its pricing system. You can adjust the price to your budget and get the most suitable features according to the amount. Similarly, this means that you can opt for a free plan.
Amachete
For businesses who want marketing and security in one platform, you should consider Amachete. This comes with accurate sales data that can be used to establish an effective marketing system for the business.
Here are some tools included in the app:
- 24/7 Hijack Detection
- Inventory Tracker
- Competition Management
- Profitability Estimator
For a quote, contact Amachete’s developer for accurate plans. They close their doors to new users every now and then, so do remember to check back often if you want to get in!
Adbadger
AdBadger has features specifically designed to aid in Amazon PPC Management. This is why it’s one of the best options around for the said purpose. Below are some of the tools that you can get from this:
- PPC Management
- PPC Coaching
- Campaign Audit
- Learning Resources
The price of AdBadger’s plans will vary depending on the service that you need. You also need to fill up a form to get an exact payment quote.
Prestozon
Prestozon is one of Amazon’s partners in the advertising field. It covers a lot of marketing needs aside from PPC Management itself. See the following:
- Bid Optimization
- Custom Keyword
- Keyword Suggestions
- Powerful Analytics
- Built-In Amazon Support
If you want a platform that is already connected with Amazon, then you should use Prestozon. This starts at $50.
Trendle.io
If you want an entire platform focusing on PPC, then Trendle is the best candidate around. This combines selling and advertising to achieve efficient PPC models. Here are some tools that you will be able to use:
- PPC Review
- PPC Coaching & Management
- PPC Maintenance
Since the pricing system will depend on the user’s needed service, a consultation is required before you can get a specific monthly fee.
Jungle Hustle
The services of Jungle Hustle revolve around PPC and product campaign management. This will allow you to improve sales brought by the said marketing model while still being able to control ad spending.
The features that you will get include:
- Campaign Management
- Keyword Recommendations
- PPC Maintenance
For the required fees, you need to call them for a consultation.
What You Need to Know about Amazon PPC Automation
PPC software helps scale businesses in brand awareness and marketability because all traffic is directed from the internet where people do their shopping and business transactions. A tool like Amazon PPC software will ensure that people will get to the website where they are introduced to many products that they might be interested in.
However, do not be fooled that this is a set once and forget kind of tool. You as the business owner will still need to babysit them to ensure they are producing the results you want them to produce.
Either rule based PPC automation or AI-powered PPC automation, you will still need to understand the intricacies of Amazon PPC before you can fully unlock the power of automation.
Summary
All in all, if you want your Amazon PPC to be manged, then the best way to go is using Amazon PPC Software.
In choosing which certain service to use, consider factors like the features, offered price, and overall pros and cons. If you have the budget, then a pro tip would be availing of all-in-one software such as Helium10. Doing so will give you the best value for your money.
You can always check the platforms ‘ free trials for those who have no idea what to use yet.
Usually, these won’t require any fees, so you will have a chance to tour around each app’s layout. In this way, you’ll have an overview of whether the software will fit you or not even before purchasing.