Okay, let’s get to the chase. Perpetua.io is an AI-engine that runs Amazon PPC campaigns for sellers of all sizes. Major sellers on Amazon like Kleenex, Huggies, Crocs and the likes utilizes this powerful tool and guess what? It’s available for smaller sellers too.
You may have heard the magical properties of Perpetua somewhere along your Amazon selling journey. Perpetua has been considered as one of the highly effective and productive tools to be used on for your Amazon PPC campaigns. It is the PPC productivity steroid that your Amazon store need to grow to the next level!
After subscribing and paying for Perpetua myself, I am pretty impressed by the AI engine running my PPC campaigns as they constantly optimize my PPC ACoS and sales even when I am asleep. Here why I think your store will benefit from Perpetua. I’ll even go out on a limb here and say that sellers who do not use Perpetua is like trying to win a sports car race with a manual paddle bicycle.
About Perpetua.io
With Perpetua.io‘s help, Amazon sellers such as myself can design the aims, objectives, and goals of the campaign that are dependent on various strategic factors. Mixing the Perpetua AI-powered tools required for the optimization to be performed automatically is a huge time saver and bonus!
Instead of keywords to target, you set campaign goals like “I want 30% ACoS for this sponsored campaign” and it will run literally on its own and optimize your campaigns to reach that 30% ACoS goals.
Perpetua.io is a company backed by venture capital funds and has offices based in San Francisco, Toronto, and Portsmouth.
Owing to its very smart and reliable AI-engine, Perpetua.io enable brands, firms and any Amazon seller to attain the fullest engagement and the utmost level of visibility on Amazon.
Be it sponsored product campaigns, brand campaigns or sponsored display campaigns, Perpetua.io can automate the optimization process for you so you can free up time to do other more important items on your to-do that brings in more profit for your business.
Why Use Perpetua?
If you are selling on Amazon, you got to at least give Perpetua’s AI-engine a try. I was skeptical at the thought of letting an AI run and make all PPC decisions for my store at first. Fast forward a few months later, I am now a firm believer of Perpetua’s AI prowess. I let Perpetua take over for one new product launch to test its “magical” abilities and here’s the results for the 2nd week.
All I did was set my ACoS target of 15% and daily Ad spent for the sponsored product, sponsored brand and sponsored display campaigns in Perpetua and let their AI take over. I did not do any other launch techniques such as Search Find Buy (SFB), just pure PPC on Perpetua’s AI. Safe to say, the launch is building up momentum and the AI engine keeps bringing the ACoS down to manageable levels.
Leaving these screenshots here to show why I believe in Perpetua right now. And you know what is the best part? I did not even tweak my PPC campaign to achieve this kind of result! It’s all automated.
Perpetua is the AI-optimized solution required for ensuring the management of the Amazon Sponsored Products and the Sponsored Brands Ads in a highly efficient and effective manner and it could very well be the answer you need for your Amazon store.
How Does Perpetua.io Actually Work?
I will first give the lay-man response so most sellers can understand first and then the real technical stuff for what actually happens when you click the “launch” button.
Layman Explanation:
In layman terms, Perpetua.io makes starting a campaign as easy and user-friendly as possible. As a user, all you need to do is to set the campaign goal and choose your campaign targeting settings. For starters, I would recommend the universal targeting type to begin.
Do note that each targeting type employs a different set of campaigns according to your preference. It’s a pre-set rules that the AI-engine will follow once you selected a targeting type.
And here’s all the input that you need to feed the AI-engine. Your target ACoS and your daily campaign level budget. Click on update and you are done! Let the AI-engine create new campaigns on your behalf and it will automatically optimize them according to your target ACoS and within your daily budget.
If you have past campaigns and advertising history for that ASIN, Perpetua.io will extract the data automatically from those past history and use them in the new campaigns. At the same time, it will automatically pause any old active campaigns for that ASIN to prevent cannibalizations.
Note: A word of caution though, while this AI-engine is powerful, it cannot give you results if you give an incredibly impossible target ACoS or daily budget.
So do not expect to input a 1% target ACoS with $5 daily budget and expect your products to start flying off the shelf. What this does in fact is that you are telling the AI-engine to lower your keyword bid to a point where you do not show up at all for searches.
Instead, keep it at a reasonable historical ACoS level. If your historical ACoS is about 60%, maybe give it about 40% as the initial target. As the weeks goes by, gradually decrease it by 3-5% as the AI-engine learns which keyword converts for your ASIN.
Advanced Explanation:
And now, for all you advertising engineers, PPC whiz and just interested sellers who want to know what actually happens to your campaign when you click launch.
There are 3 types of targeting campaign and each of those have a different campaign structure. They are “Universal”, “Brand-based” and “Advanced” and the image below shows quite clearly what the engine does when you choose each of them.
Universal:
For universal type targeting, this is best for new products with no clear brand recognition or a specific strategy. Basically, a newly launched private label product applies here as you got no sales and advertising history yet.
Any product that you will want to collect initial data is suitable for universal targeting. Just make sure you set the target ACoS and budgets to a workable amount. 50% ACoS works well for new ASINs.
Brand-based:
This is best for any product with some level of brand recognition. Think Nike, Adidas, Puma, etc. Any branded keywords that customers will think to search for on Amazon basically.
This type of targeting separates the branded and unbranded search terms and targets them separately. The unbranded targeting can be thought of like a universal targeting.
Branded keywords: Adidas, Addidas etc.
Unbranded keywords: Running shoes, womens shoes etc.
This works as the brand name related keyword bids are usually cheaper and thus, the allocated budget for branded targeting can be lower and the target ACoS can also be lower.
You will still want to get in enough budget for the Ad-engine to target your unbranded keywords as well.
Advanced:
In the advanced targeting campaign, this is perfect for ASINs with specific strategies to conquer known competitors and other stronger brand presence in the category. This is best for targeting strong competitors and take their market share in the additional competitor targeting segment.
It separates your Branded, Competitor and ASIN search terms in your search term report and calculate the realized ACoS + daily budget over the past 30 days to set initial targets.
Do note that competitor keywords and ASINs targeting are much more expensive and therefore, should expect higher ACoS than the branded and category segments.
Branded keywords: Adidas, Addidas etc.
Category keywords: Running shoes, womens shoes etc.
Competitor Keywords: Nike, New Balance etc.
Phew, that’s pretty much what you need to know about how Perpetua.io works for just the Sponsored Product Ads targeting!
Here’s a sneak peak for the full suites of campaigns that Perpetua.io supports in the entire customer sales funnel.
Features:
There are wide ranges of features associated with Perpetua that must be mentioned to enable the viewers and audience to get to know about its features and benefits, especially if you are running a brand and company. Perpetua’s features and characteristics are modern, and updated reporting tools, mobile apps, full campaign automation, algorithmic bidding, automatic keyword, ASIN harvesting, and the most importantly, efficient and effective targeting of the ad spend on the part of the competitor, brand, and category.
Moreover, Perpetua is one of those tools driven by the AI-powered bidding engine created and established to ensure the highly best and aptly placement of the bids automatically associated with the keywords that are to be converted to the greatest extent. With this in place, one would be able to ensure that they can structure the wide-ranging campaigns while keeping in mind the best and highly regarded practices and exercises of Amazon and its strategic goals, aims, and objectives of the business.
- Offers sales growth
Ad spends to be apportioned to reach and target the specific segments of the customers and the consumers in an attempt to enhance the return on the investment made in the form of the ad spend. Along with that, users can view the organic or entire sales growth, combining and mixing up the sale’s advertising costs. Not only this, this is highly associated with the advanced analytics that helps ensure the maximum utilization of the means, methods, and tools aligned with Perpetua.
- Advanced analytics of the Perpetua (App availability too)
On the other hand, the advanced analytics of the Perpetua are the ones that offer the viewers, audience, and users the much-needed and critical insights, knowledge, information, and technical feedback of the financial standing and performance of the company, brand, and corporate entity. This has to be done with the help of the data on advertising costs, sales growth, and so on and forth.
One of the advantages of Perpetua’s use is that it eliminates and eradicates the requirement felt on the part of the users to manually engage in the research followed by pinpointing the keywords and the most importantly, ASINs to be able to target efficiently and effectively. The apps in the form of the iOs and Android enable the users to coordinate launch campaigns and monitor the performance from any part of the world. It has been the Al-powered Ad Engine and given the account alerts and providing the services of the budget management that have remained the highly critical component and integral aspect or part of any business or firm.
- Campaign automation
The Perpetua enables the firms to engage in campaign automation while helping them do financial reporting in the best possible manner. It also assists the firms and businesses in researching and identifying the keywords so that the Google ranking can be enhanced and improved. Perpetua helps the firms ensure and target the market by identifying the market segmentation and targeting those segments of the population that can increase the returns against the investment made. Businesses will be, in turn, able to monitor the performance along with smart targeting highly efficiently.
- Dayparting Schedule
Got a fixed budget and you only want to bid on certain time of the day? No worries, there’s dayparting to help with that. Perpetua’s AI will turn off your campaigns for the period where you don’t want it running automatically. It can be customized on a daily and hourly basis.
- Perpetua Ad School
Want to learn more about PPC and how to make the best use of Perpetua? They got you covered as well. In their ad school, you can learn all there is to know on winning Amazon PPC with Perpetua.
It is also included in your subscription and you can review it as and when you want.
And to be honest, this is also one of the more premium PPC courses there is out there and it goes very deep into optimizing your PPC campaigns for Amazon.
- Create Brand Videos
You can also create a brand video from a list of themes. You choose a theme, upload your product images, write some copy that will appear in the video and add music. The video will be created automatically and is 100% compliant to Amazon’s advertising ToS.
Pricing:
It is important to note that Perpetua’s price is $250 per month for starters, which is considered highly reasonable and affordable. This amount may seem high to you at first, but the results it brings in will blow your mind away.
You want to take your Amazon business to the next level? This is the answer. The business and brands seeking out online marketing and advertising campaigns would certainly find it feasible to invest in this tool to maximize the optimizing. This will bring about dramatic and wide-ranging benefits for the users to the greatest extent.
This will be the best and smartest method to enhance the growth prospects on an E-commerce giant’s digital platform, i.e., Amazon. The firms and the business can improve the sales volume and contain ACoS without spending time if driven by manual campaign management.
With this being the best optimization tools and methods required for the world’s sponsored product ads, one can emphasize and devote time to something that matters for the business and the companies, such as building and expanding the business in terms of strategically.
Conclusion:
There cannot be any better chance or opportunity available to you to invest in one’s brand on Amazon. This can enhance the market share, introduce the customers to the newer and novel products, and create awareness about the brand store.
The customers would be able to get familiar with the first AI-enabled optimization tool for sponsored Brand Ads in the world while firms belonging to the diverse walks of the world are using this for their betterment and enhancement. This tool can offer much-needed aid to the media agencies, smartest brands of the world, and enable the sellers to optimize their sales and profits to the greatest extent.
This allows firms to control or minimize the cost of advertising and marketing efforts. This will save time for managing the Amazon ads. This tool has grown exponentially while encouraging an attractive massive number of businesses and the firms operating in distinctive parts of the global village.
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