Amazon FBA New Selection Program is a new Amazon program that allows sellers to participate in the Amazon product selection process.
The Amazon FBA New Selection Program is a new service offered by Amazon that gives sellers more control over their inventory on Amazon. Sellers can now submit products they would like to sell on Amazon in bulk and be considered for inclusion in the next round of selections. The New Selection Program replaces an old system where merchants had to apply individually for each product they wanted selected.
And what if we told you that it’s free as well? That’s right, Amazon is now offering free storage, free removals and free turn processing for new-to-FBA ASINs for a limited period of time.
As an icing on the cake, for completely brand new-to-FBA sellers, you can qualify for up to US$200 in PPC credits and a further US$100 discount on shipping with Amazon partnered carriers like UPS.
This article will cover how this new program works, what it means for Amazon sellers and why you should go through the qualification process as soon as possible.
What is FBA New Selection Program?
The FBA New Selection Program is Amazon’s way of making the process for new sellers easier. It is designed to make it easy for you as a seller to get your product in front of more customers on Amazon by leveraging their reach and resources, which already exist across Amazon’s global network.
The New Selection Program will help you:
- Get started selling quickly with a verified supplier account
- Save time when finding products that qualify for FBA through pre-approved listings from hundreds of brands in several categories (Fashion & Apparel; Home Products)
- Save FBA storage cost for a period of time
- Receive advertising credits in your PPC campaigns
- Receive discounted shipping with Amazon partnered carriers like UPS
FBA New Selection Program Details
The full details of the program can be laid out accordingly:
- Unlimited number of new ASINs
Enrolling into this program, you can launch unlimited new products a month for new-to-FBA parent ASINs.
- Free Monthly Storage and removals for Standard Size ASINS
The New Selection Program offers free FBA storage for a the first 50 units for up to 90 days. You can also remove any of the first 50 units within 180 days from your inventory received date without getting charged the removal fees.
Do note that the standard FBA fees will still apply per unit.
- For Apparels and Shoes
The New Selection Program offers free FBA storage for a the first 100 units for up to 120 days. You can also remove any of the first 100 units within 180 days from your inventory received date without getting charged the removal fees.
Any return processing fees for up to 20 units for standard size ASINs will be waived as well.
- US$200 in PPC Advertising Credits for Sponsored Ads
New FBA Sellers only. You will receive the first US$100 when you enroll in this program and launch an advertising campaign with no end date for your new-to-FBA ASIN. The second US$100 will be given to you once you have advertised for at least 30 days.
Any credits unused will also expire 30 days after it was applied.
- US$100 Discount on Shipping with Partnered Carriers
New FBA Sellers only. You will get a waiver of the first $100 in charges for the use of Amazon partnered carrier for shipping.
The largest benefits of this program are the Amazon Sponsored Ads, partnered carrier shipping discounts and the fact that you can list as many new ASINs as you like!
How to Enroll into FBA New Selection Program?
Enrolling to this program is easy. You’ll need a professional seller account and that’s it!
Once you got that, simply head to FBA New Selection Program enrollment page and click on “Enroll Now”.
The benefits will kick in as long as you meet the program requirements and it should be applied to your account within 3 days.
How to Check if I am Eligible for FBA New Selection Program?
You can firstly check if your product is eligible through this New-to-FBA search tool provided by Amazon. Simply key in your ASIN or UPC to find out.
Seller Eligibility:
- Having a professional seller account
- Inventory Performance Index (IPI) Score of over 400
- New accounts not having an IPI score yet can still apply. To stay in the program, new sellers must maintain an IPI score of above 400. You will be removed if it falls below that
- Eligibility applies on the date that your new-to-FBA ASIN is officially received at Amazon’s fulfilment center
ASIN Eligibility:
- Only standard-size and oversize ASINs. Special oversize items are not eligible.
- ASINs must be new to FBA. Child ASINs are not applicable for the program
- Some categories like Books, DVDs, Software & Computer/Video Games, Music, Video Game Consoles, Video and Video Game Accessories are not eligible
- Apparel and Shoes categories ASINs are eligible for free return processing
- Used items cannot be eligible
- New ASIN must reach Amazon fulfillment center after the program start date (April 1, 2021).
Using FBA New Selection Program to Save Money
In conclusion, using Amazon FBA New Selection Program to save on Amazon fulfillment can be a great way for new sellers to start out.
The biggest and most obvious benefit of the program is that it helps you get your products into Amazon’s catalog, which translates in more exposure and potential sales opportunities. The lowered cost attached means that there are fewer barriers before getting started with selling on Amazon.